Evaluating and improving influencer campaign workflows should ideally be an ongoing process. However, a structured review every quarter could prove beneficial for most brands.

Here’s how such an evaluation could look like:

1. Campaign Analysis: Review the performance of each influencer campaign. Were the goals achieved? What factors contributed to the performance? This analysis might reveal strengths and weaknesses that could inform future campaigns.

2. Influencer Assessment: Evaluate the performance of each influencer. Did they engage effectively with their audience? Were they reliable and professional? Platforms like Flinque can provide detailed influencer performance analytics to aid this process.

3. Workflow Examination: Analyze your internal workflows. Consider the efficiency of your content approval process, communication with influencers, and tracking of campaign progress. There’s always room to streamline operations and improve team productivity.

4. Tool Evaluation: Assess the effectiveness of the tools used, from the influencer marketing platforms to the analytic tools. Weigh their strengths against their limitations. Think about the needs of your team and if they are being fully met.

For instance, Flinque provides robust capabilities for influencer discovery, audience analytics, and campaign workflows, making it a strong option for some teams, but suitability will always depend on specific requirements. Contrastingly, other platforms might offer different features that are more well-suited to another team’s needs, or operate in a way that caters to a specific marketing approach.

In sum, ongoing assessment of your influencer campaigns and the workflows involved is key to continually optimize your influencer marketing strategy. However, a comprehensive review every quarter would likely provide the most balanced approach, allowing you to evaluate performance and implement improvements effectively.