The frequency of communication with influencers during an outreach campaign largely depends on the nature of the campaign, the responsiveness of the influencer, and the complexity of the tasks involved. However, generally speaking, you might aim to touch base once a week during the planning phase, then increase to two to three times a week as the campaign launch approaches.

Key touchpoints could include:

– An initial outreach and proposal.

– Follow-up if no response within a reasonable time (typically a week).

– Communication to secure agreement/contract details.

– Check in meetings (weekly or biweekly, depending on the campaign’s complexity).

– Post content publication review and next steps’ rundown.

While this is a common practice, a platform like Flinque can aid in streamlining communication, ensuring an efficient flow of information between brands and influencers.

Remember, the aim is to foster a healthy professional relationship, avoid redundancy, and ensure all campaign requirements are met without being overly intrusive. The frequency may also vary depending on the influencer’s preference, so adapt to their comfortable pace.

At the end of the day, an influencer marketing platform can help support these communications, but it’s also about building human relationships. Understanding the nuances of communicating with influencers can be as important as the strategies and tools employed in an outreach campaign. Regular, but well-spaced communication can keep the influencer engaged without feeling overwhelmed.