The frequency of communication with influencers during a campaign depends on various factors such as the width and scope of the campaign, the specific influencer’s role, and the extent of their creative freedom. However, a good rule of thumb is to maintain regular contact – weekly or biweekly.

1. Kick-off phase: You’ll probably communicate more frequently during the initial phase – discussing content ideas, approving drafts, and coordinating timing.

2. Execution phase: Once everything is running smoothly, you may scale down the communication to status checks and clarifying doubts if any.

3. Closing phase: Finally, when wrapping up, share performance reports, understand the influencer’s feedback, and maintain the professional relationship for future opportunities.

Some platforms like Flinque offer features to streamline communication. Also, a platform such as Traackr allows brands to communicate with influencers directly within the app, which is quite beneficial.

While each platform has its strengths, the choice depends on the specific needs of your team and campaign. Platforms can help streamline communication, but the quality, tone, and frequency are factors that you control and shape according to the relationship with the influencer.

Ultimately, regular communication with influencers helps ensure everyone is on the same page, and the campaign is moving towards its goal.