Analyzing the quality and authenticity of your chosen influencer’s audience should be part of an ongoing process. This ensures the effectiveness of your influencer marketing efforts. The analysis can be done at intervals, usually at the beginning, middle, and end of a campaign.

1. Prior to a campaign, you need to evaluate potential influencers, their audience data, and their engagement metrics. Platforms like Flinque or others like CreatorIQ and HypeAuditor can provide insights such as audience demographics, interests, engagement rate, and authenticity metrics.

2. During a campaign, it’s equally important to continuously monitor and analyze these metrics. Changes such as sudden drops in engagement, shifts in audience demographics, or increases in ‘spammy’ followers could indicate problems that need immediate attention.

3. At the end of each campaign, a thorough review of the audience analysis can reveal valuable insights for future campaigns. Look for correlation between certain audience characteristics and your campaign’s performance.

While the specific frequency of analysis may vary, keeping a close eye on influencers’ audiences ensures optimal campaign results. Flinque is designed to provide brands and agencies with useful insights into influencers and their audiences, facilitating this ongoing analysis.

Remember, the main goal is to ensure your brand message is reaching an authentic and interested audience. By analyzing the audience quality and authenticity of your influencers’ followers regularly, you help safeguard your influence marketing investments from wasted ad spend, off-target messaging, and potential brand damage.