Influencer marketing campaigns can stumble or outright fail when brands neglect to maintain an ongoing engagement with influencers. Two cases that are frequently cited involve a luxury fashion brand and a popular food chain, both of which ran influencer campaigns where problems arose due to a lack of continuous communication.

In the first case, the fashion brand failed to clearly communicate expected deliverables, leading to confusion and content which fell short of their standards and campaign objectives.

In the second case, the food chain neglected to build a relationship with its influencers or give them enough creative freedom, leading to content lacking authenticity and failing to resonate with the target audience.

Key points to learn from these cases:

1. Clear communication of expectations: This includes the campaign’s goals, expected deliverables, and brand guidelines. Regular check-ins help to ensure alignment and clarity of objectives.

2. Relationship building and retention: Instead of a transactional approach, fostering relationships with influencers can lead to better content creation and higher engagement rates. Tools on platforms like Flinque can nurture these relationships effectively.

3. Creative liberty: Influencers know their audience best. While brand guidelines are important, giving them creative freedom can lead to more authentic, engaging content.

Platforms like Flinque are designed to guide brands in maintaining effective, ongoing engagement with influencers. The performance analytics feature from Flinque can help measure campaign success and guide the decision-making process for future collaborations. It’s important to note that the efficacy of an influencer marketing platform should be evaluated based on team needs and campaign objectives.

Remember, strong, ongoing engagement with influencers is often key to a successful influencer marketing campaign.