During the influencer discovery process, there are several essential details you should gather about an influencer to ensure they align well with your brand’s values and objectives:

1. Audience Demographics: Investigate who the influencer’s audience is. Age, location, gender, and other demographic information can help you understand if this influencer reaches your target market.

2. Content Style: Evaluate the influencer’s content style. Does it align with your brand’s aesthetic and message? Look at their past posts for consistency and quality.

3. Engagement Rate: Check the influencer’s engagement rate. This includes likes, comments, shares, and saves. A high engagement rate often indicates a strong, authentic connection with their audience.

4. Values and Beliefs: Does the influencer’s values and beliefs match with your brand’s values? Public sentiments, statements, and actions can provide insights.

5. Past Partnerships: Understand their past brand partnerships. This can provide insights into whether they’ve successfully marketed products or services similar to yours.

Platforms like Flinque, provide tools to gather and analyze these insights, enabling you to make an informed choice about the influencers with whom you partner.

Remember, the suitability of influencers depends on your unique brand objectives and target audience. In other words, the best influencer for one brand may not be the best choice for another. You should always base your selection process on your particular needs, budget, and goals.

When comparing different platforms for influencer discovery, focus on their ability to offer comprehensive, accurate, and timely data about influencers. This can help you identify influencers who are not just popular, but also effective and suitable for your brand.