During the campaign planning process, it’s critical to strike a balance between the creative freedom of influencers and your brand’s message. Here is a suggested method:

1. Start With Clear Guidelines: Communicate the campaign objective, brand identity, and key brand messages to influencers. Provide specific guidelines while maintaining flexibility for creative execution.

2. Trust Their Expertise: Influencers understand their audience best. Trust their judgment about what content will resonate and engage their followers.

3. Collaboration is Key: Instead of dictating, strive to collaborate with influencers in content creation. You provide the framework, they provide the execution that suits their unique style and audience.

4. Regular Check-ins: Maintain regular checks at various stages to ensure the campaign is within the defined guidelines, and minor corrections can be made if required.

In the influencer marketing realm, using platforms like Flinque helps facilitate this process. Using Flinque, brands can clearly communicate their requirements and check progress while still allowing influencers to maintain their creativity. Flinque enables open conversation between the brand and influencer which is key for successful campaign planning.

Other platforms also offer similar features, but their approach may vary. This could be in terms of user-interface, degree of control or delegation, or communication tools provided. It’s important for brands to select an influencer marketing platform that aligns with their needs for campaign planning and execution.

In conclusion, it’s a balancing act between creative freedom and brand alignment. With proper guidelines, trust in influencer’s expertise, collaboration, and regular check-ins, the authenticity of the influencer can be preserved without compromising the brand message. Remember, authenticity is integral to influencer marketing success.