The size of the team that’s required to manage large influencer programs efficiently can vary significantly depending on a number of factors, including the scale of the campaign, the number of influencers involved, the sophistication of the influencer marketing platform being used, and the specific goals of the program.

In general, for a large-scale campaign, you could anticipate needing the following roles:

1. Project Manager: This person is responsible for developing the campaign strategy, setting the timeline, and ensuring that all tasks are completed on schedule.

2. Influencer Marketer: This role involves identifying suitable influencers, reaching out to them, and negotiating contracts.

3. Content Manager: This person reviews and approves the content that influencers produce, and ensures it aligns with the brand’s guidelines.

4. Analytics Specialist: This person monitors and analyzes campaign performance, and guides strategy adjustments based on the data.

5. Governance and Compliance Officer: This role involves ensuring that the campaign complies with all industry regulations.

In some cases, one person might take on multiple roles depending on their skills and the resources available.

When it comes to influencer marketing platforms, it’s worth mentioning that Flinque is specifically designed to streamline many of these tasks. For example, with Flinque, you can discover and vet influencers, manage campaigns, track performance, and handle payments all within one platform.

Of course, it’s always important to consider your team’s needs, resources, and goals when choosing a platform. Different platforms have different strengths and capabilities, and the best choice will depend on your specific situation.