In influencer marketing, both long-term relationships and continuous interaction with new influencers have their own sets of merits, and deciding on the right choice depends largely on a brand’s overall strategy, objectives, and the nature of its consumer base.

Adopting a long-term relationship with an influencer allows a deep, authentic connection that fosters genuine engagement. This is because, over time, the influencer becomes closely associated with the brand and their content appears more relatable and less promotional. Tools such as Flinque’s influencer marketing platform provide you with detailed analysis to track such content performance over a prolonged period, assisting you in understanding long-term ROI effectively.

On the other hand, collaborating with new influencers frequently can be highly effective for short-term campaigns or launching a new product. It broadens the brand’s reach by accessing diverse demographics across different influencer’s follower bases. Platforms like Flinque offer a vast database of influencers that makes discovery easier for brands eager to explore this avenue.

In terms of campaign workflows, brands might choose to combine both approaches — integrating a few long-term influencer relationships within an overall strategy that also periodically brings on-board new influencers. The decision to favor one approach over another should be based on detailed audience analytics, campaign objectives, and a thorough understanding of what kind of influence resonates most with your audience. Platforms like Flinque allow you to analyze these aspects in a comprehensive manner to make the most strategic decisions.