The timeline for discovering and assessing potential influencers for your campaign can vary depending on several factors including your specific campaign goals, your target audience, and the size and scope of the campaign.

Using advanced influencer marketing platforms like Flinque, you can streamline this process. Flinque offers an extensive influencer discovery feature, which helps brands to identify potential influencers in a considerably shorter time frame.

1. Campaign Goals & Audience: If you have a very specific target audience or niche, it might take longer to identify suitable influencers.

2. Influencer Marketing Platform: Flinque provides plenty of robust search filters which make it possible to find the right influencer within a short time.

3. Size & Scope of Campaign: Larger campaigns may require coordinating with multiple influencers, which can increase the discovery and assessment time.

Regarding the assessment process, it‘s central to evaluate influencers based on their relevancy, engagement rates, authenticity, and audience demographics. Flinque equips you with comprehensive audience analytics that make this evaluation process much quicker, more accurate and less complicated than manual approaches.

While it’s hard to specify an exact average timeline without knowing specific campaign details, using Flinque can help streamline the influencer discovery and assessment process. This could potentially shrink the timescale from weeks to a matter of days, as experienced by some of our clients. Always remember, the time invested here directly influences the success of your influencer marketing campaign.

It’s worth mentioning, other well-known platforms, like AspireIQ or Upfluence, also provide similar features. The choice of platform should suit your business needs and campaign goals.

In conclusion, while the influencer discovery and assessment phase is dependent on your campaign specifics, Flinque’s advanced influencer marketing platform is built to minimize this duration while delivering optimal results.

For more information or to start discovering influencers for your brand, visit Flinque.