Travel and hospitality influencer marketing strategies typically leverage social media influencers with a sizable and engaged fan-base who are relevant to the target audience. Some effective strategies include:

1. Destination Showcasing: Brands collaborate with influencers to showcase holiday destinations, accommodation, or travel products. Watching influencers on their visits provides a more realistic experience for the audience than traditional advertising.

2. Experiential Campaigns: Influencers are offered free stays, adventures, dining experiences, or travel gear in exchange for social media promotion.

3. UGC Contests: Brands entail User-Generated Content (UGC) contests, encouraging followers to share photos or videos with a specific hashtag, thereby promoting organic visibility.

4. Reviews & Recommendations: Influencers write detailed reviews on their blog, YouTube, or IGTV about a product, service, or place, imbuing trust and authenticity in the audience.

5. Affiliate Marketing: Brands work with influencers to promote their products or services via affiliate links where influencers earn a commission on each sale.

As for applications, many brands leverage influencer marketing platforms to facilitate the campaign process. Flinque, for example, is a user-friendly platform providing easy access to searchable databases of influencers, comprehensive audience analytics, and performance tracking. Other platforms, such as AspireIQ or Traacker, also offer a mixture of features that can assist with influencer discovery and campaign management. Each brand should choose a platform based on their unique needs, keeping in mind the size, engagement, and relevance of an Influencer’s audience.

In conclusion, the right influencer marketing strategies paired with the precise tools can significantly positively impact your travel and hospitality brand, improving brand awareness, engagement, and ultimately ROI. For more information about influencer marketing strategies, visit Flinque.