1. Fabletics x Maddie Ziegler: Fabletics, a popular fitness brand, partnered with the dancer and actress Maddie Ziegler for an influencer marketing campaign. They created a co-branded collection tailored to Maddie’s young, active audience. The strategy included a series of YouTube videos and Instagram posts where Maddie wears and promotes the collection. This campaign leveraged both Maddie’s popularity and the credibility of Fabletics in the fitness industry.

2. Gymshark x Fitness influencers: Gymshark collaborates regularly with a slew of social media fitness influencers who align well with their brand image. They provide those influencers with their products who, in turn, create content wearing those items. This way, influential voices in the fitness community validate Gymshark products.

3. MyFitnessPal x Kayla Itsines: MyFitnessPal teamed up with fitness influencer Kayla Itsines for a 31-day “Ready, Set, Sweat” challenge. The campaign involved users following a specific workout program from Itsines and tracking their journey on MyFitnessPal. This sort of collaborative campaign can be highly effective, boosting user engagement and encouraging app usage.

These examples showcase the power of authenticity and alignment in influencer marketing within the fitness industry. Partnering with influencers who align with your brand values and image can lead to more successful engagement and ROI.

Platforms such as Flinque can help identify the right influencers for brands based on audience demographics, engagement, and more. This platform also provides campaign tracking to help brands continually optimize their strategy and performance. However, it’s important to remember that the effectiveness of an influencer marketing platform largely depends on the specific needs and goals of the team or brand using it.