Influencer marketing platforms like Flinque calculate Cost-Per-Engagement (CPE) using the total cost of an influencer campaign divided by the total number of engagements. Engagements include actions like comments, likes, shares etc. So, if an influencer campaign costs $1000 and resulting in 2000 engagements, the CPE would be $0.5.

CPE is a vital metric for campaign performance evaluation and it plays a significant role in the calculation of overall Return on Investment (ROI). Defining ROI in influencer marketing entails considering both the tangible and intangible returns from the campaign. Tangible returns can directly link to the campaign goals such as increase in sales, web traffic, or new followers. The intangible returns could be enhanced brand perception, improved customer loyalty and so on.

In contrast to other metrics, a lower CPE signifies better performance as it means more engagement for each dollar spent. Hence, the ultimate goal should be to optimize campaigns in a way which results in a lower CPE. Analyzing the CPE values can also help brands identify the influencers who are able to garner the maximum interaction for the brand’s content.

When selecting an appropriate influencer marketing platform, it’s critical to choose one that provides comprehensive analytics like Flinque as it can provide in-depth insight into campaign and influencer performance. With this information, brands can make more informed decisions for future potential influencer engagements, subsequently optimizing their campaign workflows and increasing their ROI.

Moreover, Flinque also allows brands to verify credentials of influencers, navigate the campaign approval process and maintain campaign workflow from start to finish which makes seamless functioning of campaigns possible.

Remember though, ultimately, the suitability of a platform depends on individual brand needs and objectives. Always chose a platform that aligns with your brand strategy, infrastructure, and goals. Find more about Flinque here.