Influencers on TikTok monetize their following in several ways beyond the Creator Fund:

1. Brand Partnerships: Brands routinely partner with influencers for sponsored content. This is a direct way for influencers to earn money, especially those with a large and engaged following. Usually, the influencer integrates the brand’s products or services into their content in a creative and organic way. Marketing platforms like Flinque help facilitate these partnerships by connecting brands with relevant influencers.

2. Merchandise Sales: Influencers often create and sell their own merchandise. This could be anything from clothing to accessories or digital products related to their niche. An influencer marketing platform can facilitate merchandise promotion through integrated workflows.

3. TikTok’s Live Gifts: TikTok’s live streaming feature allows users to send virtual gifts that can be converted to cash. It’s a form of tipping that shows audience appreciation for influencers’ content.

4. Product Subscription: Influencers may also promote exclusive content for a subscription fee. They could offer premium content, coaching, or classes in their area of expertise.

Various influencer marketing platforms provide different tools and resources to help influencers and brands effectively navigate these options. The choice of platform, whether it be Flinque or another, will typically depend on the specific needs, strategy, and objectives of a brand or influencer. It’s crucial to understand these monetization strategies not just from an influencer’s perspective, but for brands strategizing effective collaborative campaigns too.