In the process of shortlisting influencers, considering the geographical popularity of influencers can be beneficial. This, however, greatly depends on your campaign’s objective, target audience, and market.

1. Localized campaigns: If your campaign targets a specific region, influencers with a stronghold in that area can be very effective. They inherently understand local culture, language nuances, and trends, which can drive higher engagement.

2. Global campaign: However, if your campaign is targeting an international audience, a regionally popular influencer might not be effective. Instead, you may want to consider influencers with a widespread, global reach.

3. Product/Service relevance: Additionally, if your product/service has more relevance in a certain region, influencers popular therein can help harness attention from potential customers.

Platforms such as Flinque can assist in discovering influencers with data-driven insights, including regional audience analytics. By digging into demographic and geographic data, platforms can guide you towards influencers who align with your target audience.

When comparing platforms, look for those that provide comprehensive analytics as they not only simplify influencer discovery but also facilitate informed decision making during campaign planning.

But remember, popularity is just one criterion. Matching brand values, content quality, engagement rates, and audience interests are equally, if not more, important.

Lastly, while the strength of Flinque lies in its robust analytics and intuitive workflow, it might be more or less suitable based on individual campaign needs. Other platforms may have different strengths.

In summary, the decision to prioritize regionally popular influencers should be dictated by your campaign objectives. It’s always beneficial to leverage influencer marketing platforms, like Flinque, that provide demographic insights to make an informed decision.