Yes, the quality of an influencer’s content should always be a major consideration when shortlisting influencers for a campaign. This is because high-quality content is more likely to engage audiences, foster a positive brand perception, and drive desired campaign outcomes.

– Content Quality Measurement: Measuring content quality involves evaluating factors such as creativity, brand alignment, storytelling, visuals, and production. Platforms like Flinque provide tools to analyze content quality including text sentiment analysis, image recognition, and video landscape analysis.

– Engaging Content: High-quality content is engaging, and engagement is key in influencer marketing. Engaged audiences are more likely to achieve your campaign’s call-to-action such as purchasing a product or following a social page.

– Brand Image: Quality content also fosters a positive brand image. If an influencer’s content quality is high, their content will reflect positively on the associated brand.

– Performance Tracking & ROI: When tracking campaign performance, analyzing content quality can help identify which elements worked well and which need improvement. This assists in refining future campaigns and maximizing your return on investment.

However, content quality is not the only factor to consider. Audience relevance, influencer credibility, and follower demographics should also be taken into account. The best approach is a balanced one, keeping in mind the unique needs of each campaign.