The frequency of collaborations with influencers of different sizes really depends on your brand’s goals, resources, and industry. However, here’s a rough guideline:

1. Micro-Influencers: These influencers usually have tight-knit communities, great for brands aiming for trust or engaged niches. You might want to establish long-term partnerships with preferred micro-influencers, collaborating on several campaigns throughout the year as it can cultivate authenticity and mutual growth over time.

2. Macro-Influencers: With a larger follower count, they offer more extensive reach and frequency for campaigns. You might collaborate with them around major marketing beats where you want to maximize visibility, such as a product launch or sale event.

3. Celebrities: Typically reserved for high-impact, broad-reach awareness campaigns. Depending on your budget, that might be once or twice a year.

It’s essential to measure the results of each campaign to understand where you’re getting the best return on investment. Platforms like Flinque offer performance tracking and ROI measurements that can provide insights on performance and frequency of collaborations. The platform’s campaign workflows and creator discovery could certainly help you identify and partner with influencers ranging from micro to celebrity.

Remember, the right approach hinges on your specific needs and goals and each approach offers unique opportunities. Collaborate often with those that best meet your objectives, and consistently evaluate performance for future campaigns.