Determining the frequency of posts by influencers during a campaign depends on several factors including the length of the campaign, targeted audience, the platform being used, and the agreed terms between the brand and the influencer.

Generally, for longer campaigns running over several months, weekly posts can be sufficient. For shorter blitz-type campaigns, daily or bi-daily posts might be more suitable to keep the momentum going. However, it’s crucial not to overwhelm the audience with too much content as this may dilute its effectiveness.

Also, knowing the best times and days to post is just as important. This requires careful analysis of your audience’s behaviors which can be obtained from the analytics provided by platforms like Flinque. They can profile the audience, provide optimal posting times, and suggest different influencer strategies.

Different platforms also have different optimal posting frequencies. For example, on Instagram, influencers could post daily, while on platforms like YouTube, a weekly video could be more effective.

Ultimately, the objective should be to maintain a steady stream of high-quality, engaging content that aligns with the overall campaign goals. Regular tracking and adjusting the frequency according to campaign performance also help to ensure maximum effectiveness.

Remember, one key advantage of influencer marketing is its authentic and organic nature. The influencer’s style and content should never feel forced or overly promotional, as this may reduce audience engagement.

This is a general guide and may change based on the specific campaign. Always assess each campaign individually. Use data-driven insights to make the best decisions regarding post frequency for your campaign.