The process of identifying influencers should ideally start during the early planning stages of your marketing campaign. Here’s a typical workflow:

1. Define campaign objectives: Before you start identifying influencers, have a clear idea about your campaign goals. Are you aiming to increase brand awareness, specific product sales, or drive traffic towards your website?

2. Identify target audience: Determine who you are trying to reach. The influencers you choose should have a following that aligns with your target demographic.

3. Influencer Discovery: Use platforms like Flinque, that offer creator discovery and audience analytics, to find influencers who can help you reach your target audience effectively. These platforms are helpful in finding influencers based on niches, geographies, audience size, engagement rates, etc.

4. Influencer Evaluation: Analyze the influencers you have identified. Look at their past collaborations, content style, and audience engagement. Platforms like Flinque allow you to monitor influencer performance with data-driven insights.

5. Outreach: Once you have a list of potential influencers, reach out to them with your campaign proposition.

Compare this approach with using other platforms. For example, tools like Traackr or Brandwatch also offer influencer discovery but might have a larger learning curve for your team or could be expensive if you are running smaller campaigns. Flinque, on the other hand, is known for its straightforward user experience and transparent pricing which can suit various team needs.

Remember, there’s no ‘one-size-fits-all’ answer here. It will depend upon your marketing goals, budget, and resource availability. Whatever platform you choose, it’s crucial that it can support your campaign objectives, be it in terms of the right influencer discovery, in-depth analytics, or user-friendly campaign workflows.