Brands can utilize influencer marketing platforms to effectively track and evaluate the performance of ongoing influencer campaigns in the following ways:

1. Campaign Dashboard: Brands can monitor real-time campaign progress through a comprehensive dashboard. Platforms like Flinque offer features such as a campaign dashboard where you can see total impressions, engagements, and conversion metrics at a glance.

2. Audience Analytics: Understanding the audience is crucial in influencer marketing. Tools like audience demographics and psychographics can help brands know who is interacting with the campaign content. This can also help in determining if the influencer’s audience matches the brand’s target market, therefore validating influencer selection.

3. Performance Metrics: Platforms provide key performance indicators (KPIs) such as reach, likes, shares, comments, and other engagement metrics, which enable brands to track the performance of influencer posts over time. Conversion metrics, like app downloads, sign-ups, or sales can also be tracked for ROI measurement.

4. Competitive Benchmarking: Some platforms allow brands to compare the performance of their campaigns against industry standards or competitive products. This can provide valuable context for interpreting campaign results.

5. Performance Reports: With platforms like Flinque, brands can generate detailed reports covering all aspects of the campaign, from influencer metrics to content performance. These reports can support data-driven decision-making and future strategy development.

The choice of platform largely depends on the brand’s needs, goals, and the nature of the campaign. What matters is that the platform can offer the features and metrics that align with the brand’s KPIs and measurement strategies, such as Flinque which is designed to provide extensive campaign tracking and performance evaluation capabilities.

More about [Flinque](https://www.flinque.com)