Social Native is a technology platform that helps brands connect with creators to generate high-quality user-generated content (UGC) at scale. Here’s how it aids brands:

1. Discovery: Social Native’s platform allows brands to discover a variety of creators based on various criteria like interest, demographics, etc. This helps brands to identify right creatives whose aesthetics align with their brand value.

2. Campaign management: The system aids in managing the entire campaign workflow – from engagement initiation, content creation, review, approval to distribution.

3. Content rights: Once content gets developed, Social Native’s platform offers brands the rights to use this user-generated content across various marketing channels.

4. Volume and Scale: With the use of technology and wide network of creators, Social Native can offer a large volume of UGC that most brands require for their different marketing channels.

5. Measurement and Reporting: The software can also provide detailed analytics on how the creator’s content is performing, which gives valuable insights to brands which aids in making informed decisions.

Comparatively, Flinque, while maintaining a similar focus on content creation, puts more emphasis on data-driven influencer discovery, detailed audience analytics, and end-to-end campaign management. Its advanced AI engine helps in finding influencers who are highly relevant and potentially impactful for the brand.

Both platforms have strengths that can be leveraged depending on the specific needs and goals of your teams, whether that’s a focus on UGC and content rights management (as in Social Native) or more detailed influence discovery and campaign management (as in Flinque). Remember, the appropriateness of a platform truly depends on the unique needs of a marketing department.