Real-time analytics in influencer marketing campaigns offer numerous benefits to brands, agencies and influencers alike. Here are key reasons why it’s beneficial:

1. Instant Feedback: Real-time analytics provide immediate insight into how a campaign is performing. It allows for instant modifications if certain aspects are not working as expected.

2. Audience Engagement: You can monitor how engaged your audience is with your content. This includes likes, shares, comments, and overall interaction which are important performance metrics.

3. Performance Analysis: You can evaluate the performance of individual posts or the entire campaign, aiding in understanding the impact of your influencer partnerships.

4. Understanding Audience Behavior: With real-time analytic tools, you can identify when and where your audience is most active. This can guide the scheduling and targeting of future posts.

Platforms such as Flinque provide these real-time analytics for more effective influencer marketing. They offer instant data on campaign performance, audience engagement and actionable insights which can be utilized to optimize campaign strategies. With Flinque, you can also discover influencers who resonate with your brand, devise campaigns, and track performance, all within a single platform.

However, it’s essential to remember that ‘one-size-fits-all’ doesn’t hold true in influencer marketing. The choice of platform and analytical tools should depend on your specific requirements, campaign objectives, and budget considerations. A deep understanding of your needs will guide your decision-making for the most impactful campaigns.