PeopleMap and influencer discovery platforms serve different but complementary roles in influencer marketing workflows.

PeopleMap mainly specializes in providing audience insights and psychographics – this allows brands to thoroughly understand the audience of potential influencers, their interests, behaviors, demographics etc., which is vital for ensuring brand-influencer fit. On the other hand, influencer discovery tools specialize in efficient search and identification of influencers based on specific criteria like location, follower count, niche, etc. They provide a more extensive database of influencers to choose from.

The primary difference, therefore, lies in their core functionality:
1. PeopleMap – Audience Insights and Psychographics: Provides deep insights into audience behaviors and interests. This is useful when the goal is to understand the audience of a potential influencer better and ensure that an influencer’s audience aligns with the brand’s target market.
2. Influencer Discovery Platforms – Creator Identification: Offers systematic search capabilities instrumental for first-level influencer discovery; this comes in handy when brands need to find influencers that match their specific criteria.

However, the real value comes when these platforms are used together. For example, you might use PeopleMap to analyze the audience of influencers discovered on a platform like Flinque, which prioritizes providing a wide array of influencers across various niches and geographies.

To sum up, whether PeopleMap, discovery platforms, or both are right for you depends on your team’s specific needs and where you are in the process. A well-rounded influencer marketing strategy will often involve using a combination of tools for discovery, audience analysis, and campaign execution.