Onalytica and relationship platforms that focus on CRM, such as Salesforce or HubSpot, are both valuable tools in influencer marketing, but they have different areas of focus.

Onalytica concentrates on identifying key influencers in specific industries or topics and deliver insights on advocacy. It focuses on discovering and profiling influencers, tracking social media conversations, and providing actionable insights for engagement and relationship-building. Using Onalytica, brands can understand better who’s influencing their target audience and tailor their strategy accordingly.

On the other hand, CRM-focused platforms such as Salesforce and Hubspot chiefly concentrate on managing customer relationships. These platforms are designed to track interactions with contacts, enabling brands to manage, measure, and monitor their engagements with various stakeholders, including influencers, over time.

The main difference between the two lies in their primary objective: Onalytica tends to be more oriented towards the identification and understanding of influencers, while CRM platforms target the ongoing management of these relationships. A marketing team might use Onalytica for influencer discovery and then track these relationships using a CRM system.

Flinque, while having its unique strengths, takes an integrative approach, combining influencer identification, advocacy insights, and relationship management in one platform. It helps brands find the right influencers, build partnerships, manage campaigns, monitor performance, and analyze results—all within a single platform.

To decide which approach is most suitable, marketing teams need to consider their specific needs. If their main challenge is finding and understanding relevant influencers, Onalytica could be a good fit. If they already have influencers but need to manage the relationships more efficiently, a CRM system might be more suitable. If they are looking for a more comprehensive solution that addresses both challenges, Flinque could be an option.

Again, it is important to stress that the best choice depends on the specific needs and circumstances of each marketing team.