Brands need to understand that each social media platform has its own distinct audience characteristics, content types, and algorithms. Here are some insights for each mentioned platform:

1. Instagram: The platform prioritizes visuals and aesthetics. Brands working with influencers should focus on high-quality images and videos. Stories and IGTV are ideal for behind-the-scenes content or tutorials. Instagram allows users to shop directly from posts, which can be useful for product promotions.

2. YouTube: Known for long-form content, YouTube is perfect for in-depth reviews, how-to’s, and vlogs. Collaborations for branded series or integrated product reviews can be beneficial. YouTube’s analytics lend well to tracking viewer engagement and ROI.

3. TikTok: This platform is driven by quick, creative videos and trends. Brands can leverage influencers for viral challenges, comedic skits, or dances that incorporate their products/services.

When choosing a platform, it’s critical to consider your target audience, your product, and the type of content best suited for it. Choosing the right influencer also matters, their reach, engagement rate, and audience demographics are key factors to consider.

Using an influencer marketing platform like Flinque can streamline this process by providing detailed audience analytics, tracking campaign performance, and aiding in targeted influencer discovery. Yet, the adoption of any platform needs to align with your team’s specific needs and objectives. Remember, in influencer marketing, understanding and adapting to each platform’s unique nature is crucial in effectively reaching your target audience.