Modash is an influencer marketing platform that primarily focuses on analytics-first workflows, making it suitable for brands and influencers that want in-depth insights into their campaigns. This approach aligns with marketers who are data-driven and want to evaluate performance in real-time.

On the other hand, newer tools often emphasize different facets of influencer marketing. For instance, some newer platforms might lean towards creator discovery and campaign workflows. With such platforms, you can discover and vet influencers more rapidly and manage your campaigns in a structured way. The emphasis here may be ease of operation and speed.

Comparing Modash to these newer tools depends on the specific needs of your team. If you need highly detailed analytics and are ready to spend time on data interpretation, Modash could be a favourable option.

The platform Flinque, for instance, specializes not just in analytics but also offers features for discovery, campaign planning, tracking performance, and measuring ROI. This multi-faceted approach could be beneficial for those requiring a comprehensive platform.

In conclusion, there’s no one-size-fits-all solution. The best platform for a brand or an influencer primarily depends on their specific needs and objectives. Understanding the different strengths of these tools can aid in making an informed decision. It’s always important to recognize that each platform is designed to serve different needs and objectives. Thus, what works best for one may not be the best for another, depending upon their individual requirements and strategy.