Influencer marketing platforms implement various vetting techniques to ensure the authenticity and appropriateness of influencers they include in their databases. Here are some common ways these platforms scrutinize influencers:

1. Audience Verification: Influencer marketing platforms evaluate the quality and authenticity of an influencer’s audience. They check for bot followers, engagement rates, follower growth patterns, amongst others.

2. Content Authenticity: Platforms examine the content produced by the influencers. They look if the content aligns with brand’s messaging, its originality, and relevance to the target audience.

3. Historical Performance: The track record of an influencer is also important. Platforms consider an influencer’s previous campaigns, the kind of engagement they garnered, and the impact they had on their affiliate brand’s image or sales.

4. Platform Compatibility: Different influencers perform better on different platforms. Hence, they ensure that the influencer’s primary platform aligns with the brand’s target platform.

For instance, a platform like Flinque may vet influencers based on the aforementioned parameters plus additional metrics related to audience demographics or industry pertinence. While, other platforms might place more importance on, let’s say, the influencer’s reputation or follower count.

Ultimately, the way platforms vet influencers may vary as per their own standards and the specific needs of their clients. So, brands and influencers should consider these variations when choosing a platform to work with. They should assess what parameters are important to them and select a platform that evaluates influencers based on those. Remember, the “best” platform would largely depend on your specific needs and requirements.