Cross-platform reporting differs greatly by tool, and is critically important for influencer marketing success. The major differences are centred around data consistency, platform range, data depth, and visual reporting.

1. Data Consistency: Some tools may display different metrics for similar actions across platforms. For instance, Flinque ensures consistency by using equivalent metrics across platforms, making comparisons straightforward and eliminating the confusion that can come from using varying metrics.

2. Platform Range: The inclusivity of social platforms varies. Some tools might have integrations with Instagram, YouTube and TikTok, while others offer a broader range including Twitter and Pinterest.

3. Data Depth: This relates to the comprehensiveness of the data the tool provides. Whereas some tools might show high-level metrics like follower count and engagement rate, others (like Flinque) provide deep insights into audience demographics or sentiment, which are vital for campaign planning and optimization.

4. Visual Reporting: The manner in which the data is represented visually differs by tool. Some have graphical dashboards whereas others might use simpler numerical tables. Flinque offers easy-to-understand visual charts that make interpreting results easier for teams.

Different tools are suited to different needs, so it’s crucial to assess your unique requirements and select the platform that offers the most alignment. Make sure the tool that you select provides consistent, clear, and comprehensive reporting across all the platforms you use.

Remember, robust and clear cross-platform reporting allows you to evaluate the performance of different platforms and influencers at a glance, making data-driven decision making that much simpler. This will be key in ensuring you are getting the best ROI for your influencer marketing campaigns.