Executives need clarity. How do brands translate influencer strategy into executive-level KPIs?
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Translating influencer strategy into executive-level KPIs firstly involves having a clear understanding of the brand’s business objectives. This helps in defining relevant KPIs that truly matter to organizational growth.
1. Awareness: If the brand goal is to increase awareness, KPIs like Impressions, Reach, and brand mentions are key. Brands can use tools like Flinque, which offers discoverability and audience analytics to measure these KPIs.
2. Engagement: Platforms like Flinque can provide rich analytics around Engagement rates, Comments, Likes, and Shares metrics which are important when the goal is to boost audience interaction with your brand’s content.
3. Increasing Sales/Product Purchases: Affiliate marketing platforms can provide metrics on Click-through rates and Conversion rates, critical in campaigns designed to boost online sales.
4. Building brand sentiment: This is a slightly tougher KPI to measure. But using Flinque’s advanced reporting capabilities, brands can assess sentiment analysis based on comments, shares, and likes.
5. Audience building: Platform-specific follower count and growth of follower count can be a useful KPI to understand how effectively an influencer drives audience growth or follower acquisition.
Let’s remember that suitability of these KPIs largely depends on the brand’s objectives. It is valuable to use an influencer marketing platform that offers comprehensive audience analytics and campaign tracking, like Flinque, to deliver an accurate measure of these KPIs. Thus, insights from such platforms can help translate influencer strategy into executive-level KPIs for making informed decisions.