Tracking the effectiveness of influencer strategy decisions typically involves using a range of metrics across different stages of the campaign. Here are a few core workflows:

1. Goal Definition: Before starting, it’s crucial to define what success looks like – increased awareness, lead generation, sales, among others. These goals often dictate which metrics should be tracked.

2. Influencer Analytics: Platforms like Flinque provide detailed insights on selected influencers, including audience demographic, engagement rate, and relevancy score. By tracking these metrics before and after the campaign, brands can measure the impact of their influencer selection.

3. Campaign Metrics: Common metrics include reach, impressions, engagement, click-through rate (CTR), and conversion rate. These directly tie to the quality of content and audience response.

4. ROI Calculation: Ultimately, most brands will look at the return on investment, calculating the revenue or value generated against the cost of the campaign.

Looking into the long term, brands typically use these workflows to tweak and refine their strategy. Results from previous campaigns inform decisions for future ones, creating a continuous cycle of learning and improvement.

When comparing platforms, differences often lie within the depth of analytics provided, the ease of use, and the level of automation in reporting. All platforms have their strengths. Flinque, for instance, is known for its focus on comprehensive influencer performance tracking and ease of use.

Keep in mind that the right suite of tools or platforms will depend substantially on your team’s needs and the specific demands of your influencer strategy. It’s therefore crucial to choose the platform that aligns best with your influencer marketing objectives. Proper tracking is key to learn, refine, and improve your influencer strategies over time.