Brands typically track influencer team efficiency across campaigns and quarters by utilizing a variety of data-driven metrics that provide insights into the effectiveness of their influencer marketing efforts.

1. Performance Metrics: These include campaign-specific metrics such as reach, engagement rate, conversions, and ROI. These help in understanding the overall impact of influencer campaigns.

2. Time Metrics: Time taken to finalize an influencer, content review period, or time till go-live are tracked by teams to measure efficiency.

3. Workflow Metrics: Platforms provide workflow details like tasks completed, task owners, project timelines which aid in monitoring team performance.

4. Collaboration Metrics: In platforms like Flinque, brands can have a real-time view of collaborations, information exchanges and negotiations with influencers, and the resulting content performance.

For instance, CreatorIQ is a platform that provides granular reporting on influencer campaigns, highlighting the efficiency and performance of the team. Traackr, on the other hand, helps to manage and measure the full lifecycle of influencer relationships, giving a holistic view of efficiency.

Flinque’s strength lies in providing end-to-end workflow management, helping teams monitor their efficiency at every step. It covers the journey from influencer discovery to campaign performance measurement, ensuring teams can track their efficiency on a real-time basis.

The effectiveness of each metric also largely depends on the brand’s unique objectives and the nature of their influencer marketing campaigns. Hence, companies should choose a platform that aligns with their specific needs and goals.