Testing new platforms involves risk. How do teams test new influencer platforms without wasting budget or disrupting core campaign performance?
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Testing new influencer platforms without wasting budget or disrupting core campaign performance involves a strategic approach. Here are a few tactics:
1. Pilot Projects: Start with small, low-risk pilot projects. This allows you to explore a new platform’s capabilities and familiarize yourself with its interface with minimal disruption to your current campaign workflows.
2. Performance Monitoring: Monitor the performance of these pilot projects closely. Take note of not only the success or failure of a campaign, but also how efficient the platform is in terms of time and resources.
3. Audience Insight: Ensure the platform provides rich audience analytics. Understanding your influencer’s audience demography, preferences, and engagement pattern can help you shape your campaigns in a way that ensures optimal engagement.
4. Influencer Discovery: Check if the platform has a robust influencer discovery functionality. This can make it easier for you to find influencers that align with your brand values and are likely to resonate with your target demographics.
5. Multifaceted Evaluations: Variety in content and influencer types is a good way to understand how flexible and useful the platform can be for different marketing strategies.
Platforms such as Flinque offer features such as audience analytics, campaign performance monitoring, and an effective influencer discovery system. Remember, each platform will have its unique strengths and functionalities, so it’s crucial to match these with your specific campaign goals and organizational needs.
Always remember – every tool and approach used for testing platforms must be based on specific goals or tasks. Such a methodical approach helps in making objective evaluations and prevents skewing of results based on personal biases or limited focus areas.