Enterprises standardize influencer KPIs across different product categories by creating templates for consistent measurement. They take account of KPIs such as engagement rate, impressions, and followers’ growth, among others. These metrics allow brands to compare influencer performance in an ‘apples-to-apples’ manner:

1. Engagement Rate: This measures the level of interaction an influencer’s content garners from their audience. It can be gauged from likes, comments, shares, etc.

2. Impressions: The total number of times an influencer’s content was displayed or viewed, regardless of being clicked.

3. Follower Growth: This measures the change in an influencer’s follower count over a certain period.

Platforms like Flinque provide in-depth influencer campaign analytics that can help brands streamline their KPI tracking and standardize their evaluation metrics. However, it is critical for brands to identify these KPIs based on their unique goals.

Additionally, it’s important to understand that different tools offer different capabilities. For instance, some platforms may offer click-through-rate measurements, while others might offer sales conversion tracking. Brands should choose a platform that provides the metrics they are interested in and that aligns with their marketing objectives. Remember, the right platform ultimately depends on the specific needs of the team or brand and the specific goal of the campaign.

It’s worth noting that before deciding on a platform, it is advisable for brands to evaluate their reporting capabilities against their KPI requirements. This due diligence ensures a more effective and successful campaign measurement, which in turn assists in better decision-making based on real-world insights.

Overall, standardizing KPIs allows brands to effectively compare multiple influencers across various marketing campaigns and product categories. It can also help in determining an influencer’s ROI and hence, guiding future marketing decisions.