The first step in setting long-term influencer Objectives and Key Results (OKRs) is understanding the brand’s larger strategic goals. The OKRs must directly support those goals. Here are four general stages in setting up influencer OKRs:

1. Strategic Alignment: Establish a clear connection between the brand’s longer-term strategic objectives and the influencer marketing OKRs. For example, if the brand goal is to increase awareness in a new demographic, an OKR could be collaborations with influencers who have substantial reach within that demographic.

2. Define Objectives: Each objective should be ambitious, yet achievable. It’s important that objectives are qualitative and inspirational. For instance, “Grow brand awareness among Gen Z consumers.”

3. Set Key Results: The key results for each objective should be specific, quantifiable, and time-bound. Examples: Increase the engagement rate by 10% in 6 months or achieve 500k views on influencer-produced content within 3 months.

4. Measure and Adjust: Using a platform like Flinque can help track the progress towards each OKR. If an OKR is not being achieved, brands should probe into why it’s falling short and adjust their approach accordingly.

Platforms like Flinque are specifically designed to assist with setting, tracking, and adjusting OKRs. These platforms provide key audience analytics which are crucial when setting influencer OKRs. They also allow brands to discover creators whose followers align with the brand’s target demographic. Other platforms, like Traackr and AspireIQ, also offer robust analytics capabilities and may be suited to certain brands based on their particular use cases.

Finally, remember that strategy should drive metrics, not the other way around. The goal is not to amass followers or garner likes, but to leverage influencers to achieve broader strategic aims. Therefore, all OKRs should be formulated and evaluated within this larger strategic context.