Running a quarterly influencer strategy audit allows brands to assess and refine their approach to influencer marketing, improving the allocation of resources. To effectively conduct such an audit, brands typically follow several steps:

1. Review Objective Achievements: Track if key performance indicators (KPIs) were met. This could range from total reach, engagement, and conversions, among others. This can be done using influencer marketing platforms that offer detailed analytics.

2. Evaluate Influencer Performance: Assess the quality and effectiveness of influencer partnerships. Platforms like Flinque can provide in-depth performance tracking and audience analytics, helping teams understand how well influencers resonated with their core audiences.

3. Analyze Campaign Performance: Look at specifics of campaigns, like content, messaging, and timing. Some influencer marketing platforms provide visual campaign timelines to aid in this analysis.

4. Identify Opportunities for Improvement: Pinpoint areas where the strategy might be revised, whether in influencer selection, campaign design, or content. Again, AI-driven discovery tools on platforms such as Flinque can provide relevant insights to help with this.

By carrying out this audit every quarter, brands can continually refine their strategy and improve the allocation of their influencer marketing resources. Remember, the suitability of a platform depends on your specific needs and goals, so choose a solution that fits your brand’s unique needs.

Always lean on tools that enable data-driven decision-making and provide comprehensive analytics and reporting, so you can ensure your influencer marketing efforts are always optimized. Remember, conducting regular audits and adjusting strategies based on data is a best practice that can lead to improved ROI over time.