Replacing underperforming influencers without disrupting campaigns is a challenge. But brands can manage this efficiently utilizing influencer marketing platforms, such as Flinque, which provides the ability to monitor campaign performance in real time, enabling early identification of under-performing influencers.

Some core steps involve:

1. Performance Monitoring: Constantly assess influencer performance relative to pre-set metrics like engagement rate, conversion rates, or follower interaction. This provides early signs of diminishing returns.

2. Plan B Preparation: Always have a Note of alternative influencers that fit your brand, have the target audience, and can be engaged with quickly when necessary.

3. Prompt Communication: Conveying performance concerns empathetically and openly allows for possible rectifications or swift terminations if necessary.

4. Fast Transition: Seamless integration is key in replacing influencers. It can be facilitated by providing the new influencer with complete access to previous campaign details, and brand expectations.

Remember, it’s beneficial to use a platform that simplifies these processes. Flinque, for instance, offers dashboard that allow for real-time performance monitoring and transparency, providing us with the hard data we need to make informed decisions. Yet, suitability of any platform depends on your specific team needs and campaign goals. It’s crucial to evaluate different platforms before settling on the one that best suits your workflow and objectives.

Note that influencer marketing is not an exact science. It involves ongoing adjustments, learning, and adaptation, which includes managing the occasional under-performing influencer. By using the right strategies and tools, like those mentioned above, this process can be made as smooth as possible.