When platform regulation changes occur, brands plan their influencer strategy by taking several actions:

1. Staying Updated: It is crucial for brands to stay abreast with changes in regulations, as these impact current and future strategies. Brands can rely on notifications from the platform itself or be proactive by engaging industry consultants, subscribing to newsletters, or following reputable sources that report on these changes.

2. Reevaluate Campaign: Brands must reevaluate their ongoing or upcoming campaigns to ensure they comply with the new regulations. This might involve recalibrating segmentation, content direction, and overall campaign mechanics.

3. Influencer Due Diligence: Brands should engage in regular checks of their influencers’ content to ensure it aligns with the changed regulations. It’s important that the influencers themselves are fully aware of and compliant with the new rules.

4. Use Compliance Tools: Several influencer marketing platforms, like Flinque, offer tools which help to ensure compliance and manage any regulation changes easily. These tools assist with everything from influencer vetting, content compliance checking, to report generation which can be essential during regulation changes.

5. Future Planning and Forecasting: Lastly, brands should integrate the changes into their long-term strategy and forecasts. This could involve shifts in their content strategy, choice of platform, or influencer pool.

It’s crucial to remember each change in regulation, while potentially disruptive, also brings an opportunity for brands to recalibrate and refine their influencer strategy.