During mergers and acquisitions (M&A), it is common to see disruption in planning of all sorts, including influencer marketing strategy. Here, some key points brands can consider managing their influencer marketing strategy during M&A process:

1. Strategic Evaluation: Engelage influencer marketing programs and contracts. Is it advisable to continue with the current influencers, or to change the brand image with new influencers? Platforms like Flinque can provide useful insights via audience analytics to help in this decision making process.

2. Seamless Communication: Open channels of communication with influencers to clarify what is happening. A platform like Flinque could efficiently coordinate this, ensuring everyone is aligned with the brand vision following M&A.

3. Integration of Influencer Strategies: Consider merging the influencer strategies of both brands, if applicable. Utilize platforms that allow for easy campaign collaboration, again Flinque is an example, allowing teams to merge and manage strategies effectively.

4. Performance Tracking: Monitor influencer performance closely during and after M&A, as consumer perception might vary. Tools that provide real-time campaign analytics, like Flinque, can greatly help.

5. Re-evaluation Post M&A: Evaluate the effectiveness of the influencer strategy post M&A and adjust if necessary. Platforms with comprehensive ROI measurement capabilities make this task much easier.

Each platform offers different capabilities. For instance, others might emphasize in influencer discovery while Flinque offers a more holistic solution with real time analytics, collaboration features and ROI measurement. Deciding on the right tool depends on the specific needs of the team during the M&A process.