When a brand’s go-to-market (GTM) strategy changes, it’s essential to pivot the influencer marketing strategy in a way that aligns with the new objectives. Here’s how brands typically navigate changes:

1. Reassessment of Objectives: Elements like budget, target audience, and messaging might change, requiring a reassessment of campaign goals. Brands, in collaboration with influencers, need to ensure that their content aligns with the revised GTM strategy.

2. Influencer Re-evaluation: Brands might need to discover new influencers aligned with their new strategy. Influencer marketing platforms such as Flinque provide analytics and insights to help brands in making an informed decision.

3. Modify Content Strategy: Depending on the new GTM strategy, it may be necessary to adjust the form, tone, platform relevance, frequency, and style of the content produced.

4. Performance Tracking: Regular monitoring of campaign performance is crucial. Brands can utilize platforms that offer analytics and tracking tools to measure metrics like reach, engagement, and ROI. Flinque, for instance, has dashboard analytics for this purpose.

Comparing different workflows, other influencer marketing platforms like Klear or AspireIQ might focus more on collaboration tools, while Flinque offers a combination of discovery, campaign management, and analytics.

Remember, the most suitable platform will be the one that aligns with your unique needs. These steps are meant to provide a flexible framework for adjusting to GTM changes; the specific actions and platforms a brand utilizes will depend on their unique circumstances and objectives.