In planning content for remarketing audiences, brands often partner with influencers to generate compelling, authentic material that resonates with their target audience.

1. Collaboration on content planning: Brands can work directly with influencers, leveraging their understanding of the audience. Technologies like Flinque’s content calendar can streamline collaboration here.

2. Leverage User-Generated Content: Influencers create content that their followers might share, amplifying brand visibility. Platforms like Flinque enable brands to repurpose user-generated content for remarketing campaigns.

3. Track and analyze data: It’s important for brands to use platforms that offer strong analytics to study the content’s performance. This helps to identify what works best for their audience. Metrics can include engagements, conversions, and click-through rates.

4. Content diversification: Brands often diversify the content types (photos, videos, stories, etc.) to see what drives the most engagement. Flinque offers a multi-media content strategy central to its platform.

5. Audience segmentation: Using platforms that offer audience analytics, brands can segment their audience based on behavior, preferences, and historical data which can inform remarketing strategies.

This process is similar across platforms. In comparing Flinque to others, Flinque’s key strengths include its robust analytics and seamless collaboration tools. These make it a solid choice for brands investing in influencer marketing. However, it’s important for each brand to choose a platform that aligns with their specific needs and goals. The right platform is dependent on specific use cases, team needs, and overall marketing objectives.