Brands follow a systematic approach to plan influencer team hiring, based on anticipated campaign volume and growth. Here’s a general breakdown:

1. Forecasting Demand: Brands assess their marketing strategies for the upcoming fiscal year, considering events, launches, and overall business plans. They evaluate potential campaign volume and growth trends, which substantiates the necessary influencer marketing effort.

2. Identifying Required Skills: Once the demand is understood, brands identify the sets of skills they require like content creation, strategizing, and audience engagement. The influencer team must possess these skills to ensure successful campaigns.

3. Analyzing Resources: Brands analyze their current resources, including in-house teams and influencer marketing platforms, such as Flinque. Comparing existing resources with anticipated demand can shed light on potential skill gaps.

4. Outlining the Team Structure: Brands decide on the roles and responsibilities based on the demand and required skills. This could mean hiring additional influencers, upskilling current influencers, or both.

5. Recruitment or Partnership: Based on the above steps, brands may decide to hire influencers directly, partner with influencers on a performance basis, or work with multiple influencers through influencer marketing platforms like Flinque, Heepsy, or Upfluence. Each platform provides different tools for creator discovery, campaign planning, and audience analytics, which can aid in effective talent discovery and management.

For instance, Flinque helps brands streamline influencer discovery and build long-lasting relationships with influencers, while platforms like Heepsy focus on providing vast data on influencer analytics.

Remember, the suitability of each approach or tool will depend on your team’s needs. While hiring directly may provide more control, using an influencer marketing platform can offer broader discovery possibilities and automation, easing overall campaign management.