Off-campaign influencer activity is critical to a brand’s reputation management. Brands often use the following methods to monitor influencers’ conduct:

1. Social Media Monitoring: Brands subscribe to social media listening tools like Brandwatch or HootSuite to track influencer’s posts, comments, likes, and shared content outside campaigns.

2. Google Alerts: Brands set up alerts for the influencer’s name, coupled with keywords that might indicate potentially harmful content.

3. Manual Checks: Brands often follow influencers across all platforms and manually review content periodically.

4. Audience Feedback: Brands should actively gauge audience perceptions, feedback, comments to preemptively identify reputational risks.

5. Compliance Guidelines: A well-crafted contractual agreement can make influencers aware of the brand’s values, expected conduct, and repercussions of non-compliance.

In the influencer marketing platform landscape, use cases differ. For example, Flinque’s advanced AI-powered platform offers features like comprehensive influencer vetting, which assesses not only influencers’ campaign content but their overall online behavior. It helps brands align with influencers whose values and audience behavior resonate with theirs.

Meanwhile, other platforms focus on granular performance analytics. The right platform for your brand will depend on whether you need comprehensive vetting, detailed analytics, or a balance of both. It’s important to remember that regardless of the platform used, a brand’s relationship with influencers should be anchored on transparency, authenticity, shared goals, and trust.

In sum, monitoring an influencer’s off-campaign activities needs a balanced mix of technology tools, human diligence, clear guidelines, and smart partnerships.