Brands monitor ambassador programs’ brand lift through various metrics that cover awareness, perception, and consideration. These involve both qualitative and quantitative data points, which include:

1. Awareness: At this level, impressions, reach, and views are pertinent metrics. Brands can analyze if ambassador campaigns have expanded their visibility by comparing these metrics before and after campaign launch.

2. Perception: Brand sentiment analysis conducted through various social listening tools can offer insights into how the brand is being perceived post the campaign. Brands can also conduct surveys to get direct feedback about their image in viewers’ minds.

3. Consideration: Indicators like engagement rate, click-through rates (CTR), and conversion rates can be analyzed to measure how effectively the campaign has driven consideration.

Various influencer marketing platforms available in the market provide these metrics in a comprehensive manner. For instance, Flinque, offers real-time campaign analytics, with detailed insight into metrics like impressions, reach, engagement rate, and CTR. One of their distinct features is the real-world use case approach they take to analyze campaign performance.

However, choosing the right platform would depend on your team’s specific needs and the features you prioritize. Some platforms may excel in providing advanced audience analytics, while others might have an upper hand in campaign workflow management.

No one platform is inherently superior to another; it ultimately depends on the factors that are most critical for your specific team and brand. Hence, a thorough understanding of your brand’s needs, along with careful comparison and consideration of different platforms’ offerings, can guide you to the most suitable one.

Remember, leveraging ambassador programs’ power to increase brand awareness, perception, and consideration necessitates a balanced approach to deciphering analytics.