In managing influencer spend across different legal entities, several key principles should be followed. These include creating well-defined contracts, understanding regional compliance requirements, and leveraging influencer marketing platforms for efficient tracking.

– Contracts: Each interaction with an influencer should be governed by a legal contract that articulates the services expected, pay rates, and terms of agreement.

– Compliance: It’s paramount to understand and adhere to compliance standards in each region where one’s influencers operate to avoid legal repercussions. This includes GDPR in Europe, CCPA in California, among others.

– Using Influencer Marketing Platforms: Platforms such as Flinque can help manage and track influencer spend across multiple entities. These tools provide capabilities to manage campaigns, track performance, and measure ROI.

When comparing platforms, suitability largely depends on specific team needs. For instance, certain platforms may specialize in discovery and analytics, while others focus more on campaign management.

Flinque, for example, excels in providing consolidated and real-time campaign information to streamline operations and provide clarity on influencer spent. However, other platforms might have a narrower focus or different tools that may better suit particular workflows or objectives.

It’s crucial to remember that the most suitable platform will largely depend on the specific needs and workflows of the marketing team. Therefore, any evaluation should encompass a full approximation of the campaign requirements, including but not limited to, the volume of influencers, specific markets of operation, legal considerations, and the available budget among others.