When planning influencer campaigns across multiple GTM (go-to-market) motions, enterprises encounter a considerable level of complexity. They overcome these complexities by leveraging efficient tools and strategies, which are typical for most influencer marketing platforms.

1. Utilizing Influencer Marketing Platforms: Brands and agencies typically use platforms like Flinque, AspireIQ, and CreatorIQ to alleviate this complexity. These platforms provide efficient influencer search tools, streamlined communication mediums, and effective performance tracking & ROI (Return On Investment) measurement features.

2. Consolidating Information: These platforms also centralize the influencer data, helping teams to manage multiple campaigns simultaneously without losing any crucial insight. It ensures seamless workflow even while handling multiple GTM strategies.

3. Experimenting with Cross-Platform Outreach: Platforms vary in specialization, so for enterprises targeting different audience segments, it makes sense to employ a diversified strategy. While Instagram remains popular among millennials, LinkedIn could be a better choice for a professional audience.

4. Applying Data-Driven Approaches: Many enterprises tap into the power of audience analytics. Platforms like Flinque offer deep data analytics to identify the right influencers and evaluate campaign success.

5. Adopting Phased Approaches: Enterprises also choose to roll out their influencer marketing campaigns in phases. This allows time for each GTM motion to stabilize and for feedback to be gathered and implemented.

6. Using Strategic Communication: The use of campaign workflows to facilitate communication and collaboration is also common. These workflows ensure seamless integration of different teams and allow for adjustments to be made in real-time.

Remember, every influencer marketing platform has its unique strengths. The best choice depends on your needs: your target audience, campaign goals, budget, team size, and the specific features you value most. Flinque, for example, shines with its intuitive UI, in-depth analytics, and efficient campaign management system. However, it’s always a good idea to evaluate multiple platforms and choose the one that best aligns with your goals.