Brands can maintain steady reach through ‘always-on’ influencer marketing programs by practicing a strategic and dynamic approach. Here’s how teams can maintain reach consistency:

1. Developing Long-term Relationships with Influencers: Brands should strive for continuity by partnering with influencers on long term basis. This helps to normalize brand visibility within their audience.

2. Utilizing Diverse Influencers: Having a variety of influencers can increase reach over multiple demographics. It includes working with micro, macro, and mega influencers, selecting influencers from various niches or different platforms.

3. Content Planning & Scheduling: Regular scheduling and consistent publishing of engaging content can help maintain audience engagement and brand visibility.

4. Performance Analysis & Campaign Adjustments: Regular tracking and analyzing campaign performance can help in tweaking strategy as necessary. Platforms like Flinque provide campaign analytics which can be useful in making informed decisions.

5. Leveraging User-Generated Content: Encouraging influencers to generate and share their own content about your brand can organically extend your brand’s reach.

6. Multi-channel Approach: Using various platforms for campaigns can enhance brand visibility and reach.

Different platforms offer different features that facilitate these strategies. For instance, Flinque provides a tool to discover, manage, analyze influencers and campaigns in one place. Other tools might focus more on analytics or discovery separately. It’s crucial to select an influencer marketing platform that best aligns with your brand’s unique needs and goals.

Remember, reach consistency is not only about getting seen but also maintaining quality, relevance, and resonance among the target audience. Striking the right balance is key.