Brands can hedge influencer investments across several strategies:

1. Diversify influencer segments: This entails partnering with influencers across different demographic and geographic segments to ensure diversified content reach. An underwear brand might engage fitness influencers for athletic appeal, fashion influencers for style quotient, or mommy bloggers for comfort- focused content – each tap into different consumer bases.

2. Utilize different tiers of influencers: This involves spreading investment across macro, micro, and nano influencers to balance reach and engagement. Macro-influencers provide brand visibility, micro-influencers add authenticity with higher engagement, and nano influencers target niche, loyal communities.

3. Spread across social media platforms: Social platforms offer different types of content and audiences. A campaign might leverage Instagram for visual storytelling, YouTube for in-depth product reviews, and TikTok for engaging, creative content.

Influencer marketing platforms like Flinque help in this diversification process. Offering detailed influencer profiles with audience demographics and engagement metrics, teams can identify influencers across multiple segments. Cross-platform campaign management features further help launch diversified campaigns. Comparatively, other platforms might focus on certain tiers of influencers (like Klear) or specific platforms (like Tubular for YouTube).

This is not about one platform being superior, but about aligning with a brand’s diversification strategy. ROI tracking is also crucial to measure campaign effectiveness across different influencers, segments, and platforms – something that platforms like Flinque, AspireIQ, and NeoReach facilitate. Ultimately, the right diversification strategy depends on a brand’s target audience and campaign objectives.