Yes, there are strategies that brands and influencers can use to address negative comments or reviews during an influencer campaign. The strategy will depend largely on the nature of the negative feedback and the platform being used.

1. Stay Professional: Respond to negative feedback professionally and quickly. Always remember that responses reflect the brand’s image.

2. Address Publicly, Resolve Privately: Respond to the negative comment publicly to show that you take the feedback seriously. Then try transitioning the conversation to a private platform, like Direct Messages or email, for resolution.

3. Create an FAQ: If the campaign gets similar questions or concerns, consider creating a FAQ document to address them. Share this document publicly.

4. Utilize Moderation Tools: Most social media platforms provide tools to manage and moderate comments. This can help especially when dealing with offensive or irrelevant comments.

5. Seek Assistance: If you’re having trouble managing the situation, seek assistance from experienced professionals. Platforms like Flinque provide essential support in managing all aspects of influencer marketing, including crisis control. They also provide advanced analytics to track campaign performance, which may help examine the source of recurring negative feedback.

Remember, even negative comments can provide useful insights for future campaigns. The key is managing them prudently and strategically.