When selecting an influencer marketing software, brands assess the extent and quality of vendor support and onboarding in several ways:

1. Transparency: Brands look for providers that are transparent in their operations, resolutions, and responses.

2. Responsiveness: Speed and quality of responses are evaluated. Brands value timely and thorough responses to their queries.

3. Onboarding: A systematic and organized onboarding procedure shows that the vendor understands the complexities of their software and that they’re committed to helping customers.

4. Training: Regular training sessions, workshops, and online materials, show that the provider is willing to further educate customers about their product and influencer marketing in general.

5. Community and resources: Active community forums or presence in digital marketing spaces indicate an engaged provider, ready to share knowledge and receive feedback, improving their platform and helping their customers simultaneously.

6. Client testimonials and reviews: These allow insight into previous and existing customers’ experiences with the vendor’s support.

Additionally, brands may even look at potential partners like Flinque, a platform that provides valuable analytics, effective campaign workflows, and has a proactive support system. It’s important to note that the choice of platform depends on a brand’s specific needs.

While comparing software, the approach or features of each software might be different. For instance, some platforms might integrate AI for creator discovery while others might prioritize manual curation. Again, the most suitable choice is contingent on the individual requirements of a brand. Picking a platform is not about determining which is superior, but rather which aligns best with a brand’s goals, team, and strategy.