Values alignment matters. How do brands ensure influencer values align with brand values?
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To ensure values alignment between an influencer and a brand, several key steps can be taken:
1. Comprehensive Research: Deep-dive into the influencer’s content, engagement, audience demographics, and track record. Make use of platforms like Flinque that offer in-depth analytics and audience insights.
2. Open Communication: Clearly communicate your brand values and expectations to the influencer. Ask them about their values too. Ensure you’re on the same page before proceeding.
3. Agreement on Content: Prior to any campaign, approve the proposed content to ensure it reflects your brand values. Some platforms, Flinque for instance, have built-in campaign approval features to streamline this process.
4. Continuous Monitoring: Even after selection and during campaigns, keep an eye on the influencer’s activities. Immediate action should be taken if any deviation from agreed values is observed.
5. Post-Campaign Analysis: Evaluate the effectiveness of the campaign in reflecting and promoting your brand values. Use this to refine future strategy.
Remember, tools and procedures can vary depending on the team needs. Platforms like Flinque bring added ease and efficiency but the underlying principle of due diligence remains critical. Additionally, the ‘right’ influencer is not only measured by reach but also their alignment with your brand’s core values and ethos.